As always, all Ben Hogan golf clubs are built to the individual golfer’s specifications the Company does not offer ‘stock’ products. Five (5) and six (6) piece sets (#6 – PW at $630 and #5 – PW at $720 respectively) will be offered, too, for golfers wishing to choose one of the Company’s long iron alternative products (e.g., UiHi Utility Irons or VKTR+ hybrids) for the long-end of their set. A 7-piece set (#4 iron through Pitching Wedge) will be priced at $800 with a choice of various premium steel and graphite shafts. The #4 iron will be twenty (20) degrees the Pitching Wedge is forty-four (44) degrees.Įdge EX irons are available for purchase at exclusively. Like all Ben Hogan irons, Edge EX irons will be separated by consistent 4-degree gaps as Ben Hogan demanded, however, lofts on Edge EX irons have been strengthened slightly (+ 2 degrees) based on consumer preferences during the testing process. The high bounce leading edge combined with a softer bounce trailing edge provides for easy turf interaction with any strain of grass and helps promote solid contact on awkward and uneven lies.īen Hogan Edge EX irons will be available for order immediately, though they will not be shipped nor available for demo until late April. Like all Ben Hogan irons and wedges, the new Edge EX irons will utilize the latest generation of the Company’s proprietary V-SOLE® technology which was engineered for the wider sole of Edge EX irons.
The larger clubhead increased offset, and thicker top line were features that many golfers really appreciated.” Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played. “Consumer response and feedback was exceptionally good throughout the development process. “We tested these irons more than any other product we’ve brought to market in recent years” continued White. Best of all, the physical size of the clubface and Effective Hitting Area has been enlarged significantly making Edge EX irons incredibly forgiving, even on shots struck near the toe or higher on the clubface. This helps get the ball airborne quickly and easily with any angle of attack.
Hogan irons driver#
Additionally, unnecessary mass behind the forged face was repositioned low and rearward, much like basic design philosophies used in many driver designs. The Open Cavity design allows for extreme perimeter weighting to increase clubhead stability and help golfers square the face at impact.
Hogan irons pro#
As compared to Ben Hogan Icon irons – a traditional muscle-back blade design – and the award-winning PTx PRO irons, the Edge EX irons are very distinctive in a number of ways. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”Įdge EX irons retain the traditional look and elegance that Ben Hogan irons are known for but have a confidence-inspiring shape and visual cues that mid-handicap golfers will appreciate. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. “Some golfers who play the game just for fun or a few bucks in friendly games felt that our products weren’t for them. “Ben Hogan golf equipment has long been used by some of the best players in the world,” said Scott White, President & CEO of Ben Hogan Golf Equipment Company. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world. The Company antipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. The new Edge EX irons were designed from the ground up to be extremely easy-to-hit.
The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide. Packed with Game Improvement Technologiesīen Hogan Edge franchise continues its rich tradition of exceptional performance with forged feel new iron designed for mid-handicap golfersįort Worth, Texas –The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons today, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential.